Consider the following information relative to your consulting engagement for Hoosier Media, Inc.

Marketing

Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.

Information technology

Hoosier Media’s newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.

For the next phase of your consulting engagement, address the following in a minimum 1,050 word paper:

Propose marketing and information technology implementation tactics for Hoosier Media, Inc.

The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:

Identifying the information that should be communicated.

Defining the audience that should receive the communication.

Identifying the channel(s) of communication.

Text must be used as one of your cited references.

Use APA formatting to complete your paper.

Examine The Advantages And Disadvantages Of Hofstede’s Cultural Dimensions Model, And State Whether The Model Is Useful When Thinking About Culture In The Workplace. Consider Criticisms Of The Model For Its Rigid Distinctions Between ‘National Cultures’

This case points up a very common problem found in many businesses. Implementing organization strategy, in a large part, represents projects. In many firms there is no interdependent way to prioritize projects. This gap causes conflicts similar to those noted in the HGC case. Proposed projects typically come from functional areas such as marketing, production, information systems, finance, etc. with no central clearing house to ensure that resources are adequate and projects are prioritized with the strategic plan.

Read the Case Study on pages 57-58 in your textbook. Then answer the questions included in this assignment.  57-58 is attached-,also attached this week reading .

The paper has to be 2 pages long and it has to be done in the next 16 hours from the time posted. It is based on answering the following questions:

What competitive advantages underlie the success of IMAX? Are these sustainable?

What motivates IMAX to expand internationally into emerging economies, such as the BRIC countries?

How would you evaluate IMAX’s international expansion to date?

If 400 of the remaining 1,550 screens are to be allocated to the BRIC economies, how would you distribute them by country? Within each country, how would you distribute them among cities?

Identify key business risks in international expansion to the BRIC economies. How should IMAX address these business risks?

Write a 1050 – 1500 word essay  that you would deliver to your manager on the advantages of EBMgt and how you would use it to support a recommended change.

Explore ways that you can use evidence-based management principles and processes as a change manager.

Specify the value of EBMgt in change management.

Use a minimum of two peer-reviewed sources.

APA format required.

Individual Assignment (suggested level of effort: 3 hours)

Read the Suburban Homes Construction Project case study found at the end of chapters 1 through 4 (see attachments), CPM 4e and answer the following questions in a paper formatted using a question-response format:

Question 1 (from Unit 1) – What advice would you offer to Adam Smith on improving the performance of project management and increasing project success rate?  Minimum 250 words.

Question 2 (from Unit 4) – Describe the organizational structure that might best suit Suburban Homes.  Ensure that your discussion includes all possible structures and why each is ruled out.  Minimum 250 words.

Question 3 (from Unit 4) – Describe the type of lifecycle best suited for their emphasis on high-quality construction.  Ensure that your discussion includes at least 3 possible lifecycles and why two of them are ruled out.  Minimum 250 words.

Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc. 

In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:

The best possible options for evaluating a strategic plan

Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan

Include the following in your presentation:

How should the company measure organizational performance?

How will the company examine what progress is being made toward the stated objectives?

What criteria will be used when determining whether company objectives are measurable and verifiable?

Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?

The World Bank regularly prepares annual reports on to analyze various dimensions of economic development across the developing regions of the world. In this project, focus will be on all the six (6) regions that are still undergoing development:  Africa, East Asia and Pacific, (Central and Eastern) Europe and Central Asia, Latin America, and the Caribbean, Middle East and North Africa, and South Asia.  Specifically, the file  ” Regional Analyses.pdf” highlights the 2016 regional annual report prepared by the World Bank. While the report was prepared in 2016, it is relevant today as it projects strategies and goals to address extreme poverty and promote sustainable development in some of the poorest countries in the world. 

 You are going to use this report to address/summarize the following broad policy questions that follow. 

1. Identify your brand.Shake Shack

2. Identify all of your brand’s social media channels that are implemented.

3. What are the different supporting components of the social media value chain? List an example for each social media value chain you identified.

4. What are the four different social media zones? Define them and list examples for each zone.

5. First, define the following terminology for social media marketing, then list examples for each (or attach/link examples).

§  Nodes/Ties

§  Hubs/Pumps

§  Paid/Earned/Owned social media

6. Conduct a brief general social media content analysis of your brand within the past week:

§  What type of contents are posted?

o Pictures (What type? Be specific or attach/link examples)

o Videos (What type? Be specific or attach/link examples)

§  How often are contents posted?

§  On average, what time of the day are the contents posted?

§  Are they doing any paid social media? If so, on which channels?

7. Select and identify a brand’s competitor. Then, 

§  Describe a recent example of their social media marketing success. For example, did some posts or content work particularly well, and why? (Attach/link the example) 

§  Describe a recent example of failure of their social media marketing. For example, did some posts or content work particularly badly, and why? (Attach/link the example) 

8. Overall, evaluate your brand’s social media marketing performance by observing some of the following key metrics (Likes, Shares, Friends/Following/Followers): 

§  Identify what your brand is doing better on social media marketing than its competitors (at least 3 examples).

§  Identify what your brand can benchmark form the competitor’s social media marketing (at least 3 examples).

§  Identify what your brand needs to improve on social media marketing (at least 3 examples).

9. Reference list

select a news story from a reputable source within the past two weeks which meets the criteria for the assignment and write a 200-250 word editorial along with your article discussing.