Select a product, line of products, or brand from a company of your choice and research the company’s social media marketing strategies. Carefully examine the social media presence for the product. In an analysis (750-1,000 words), identify how the company utilizes social media to promote the product. Address the following in your analysis:

What is the customer segment for this particular product, line of products, or brand?

Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign.

Examine the customer segment’s response to the company’s social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the company’s social media marketing strategies?

Compare the company’s social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand?

Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market.

Support your ideas and findings with descriptions of specific social media campaign examples and consumer and market research.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Select a product, line of products, or brand from a company of your choice and research the company’s social media marketing strategies. Carefully examine the social media presence for the product. In an analysis (750-1,000 words), identify how the company utilizes social media to promote the product. Address the following in your analysis:

What is the customer segment for this particular product, line of products, or brand?

Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign.

Examine the customer segment’s response to the company’s social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the company’s social media marketing strategies?

Compare the company’s social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand?

Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market.

Support your ideas and findings with descriptions of specific social media campaign examples and consumer and market research.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

This week we are discussing capitalism and its key features. Take a moment to reflect on the following questions.

Do you believe that people take for granted the economic system they live in, specifically in the United States? Why or why not?

Discuss why some people might believe a capitalistic society is unequal. Do you agree? Why or why not?

Please watch the Congress video, review the text, and respond to the questions below:

After completing the questions, you will be posting your responses as your initial discussion post. This initial post is due no later than Friday at 11:59pm.  Students may NOT edit initial posts once posted.  Discussion scores will be based on the original post. 

Your initial post should be a minimum of 8 lines in length and be written in sentences (rather than just listing the letter, or a short phrase).

Before Sunday 11:59pm, please respond to two other classmates’ initial posts (not follow-up posts) for Question #5, Part 2, with meaningful responses that address the substance of their post. Each of these follow-up posts should be a minimum of 4 lines in length.

1. What type of service was former Senator Robert Byrd of West Virginia talking about in this excerpt from a speech at Marshall University?

a. Casework

b. Patronage

c. Pork-barrel legislator

d. Franking

2. Which feature of congressional behavior is most evident in these remarks from former Senator Robert Byrd of West Virginia?

a. Distributive tendency

b. Party discipline

c. Logrolling

d. Agency loss

3. The committee system of Congress features a set of organizational principles. Which one is most likely the root of the former West Virginia senator Byrd’s success in securing funding for his state?

a. Jurisdiction

b. Gatekeeping authority

c. Oversight

d. Seniority

4. In addition to the service activity performed by Senator Byrd, as illustrated in the video, identify/describe other forms of service activities that legislators perform for their constituents that are discussed in the text.

5. Former West Virginia Senator Robert Byrd highlights the length of time he spent on Capitol Hill. How does experience, or seniority, work in Congress, and how might it lead to success in the types of activities Byrd is describing here?

Part 2. Do you think this is a positive attribute of Congress? Why or why not? (You could also organize this into a pro/con of seniority system.)

Women’s Studies emerged in the academic community in conjunction with the second-wave feminist movement whose goal was to bring women from different backgrounds together and to become more knowledgeable of their experiences. The academic discipline of Women’s Studies started during the 1970s and it observes women’s lives from around the world. It focuses on how gender interconnects with other differences such as disability, class, age, ethnicity, race, and sex-orientation. Women’s studies is an interdisciplinary field and it examines gender as a social and cultural construct, the social status and contributions of women, and the relationships between power and gender. Women Studies disciplines consist of history, politics, literature, theory, psychology, and sociology. Literature is one of the most important disciplines in Women’s Studies. We rediscovering of old texts and while trying to understand the symbolism in the writings so that the women’s point of view can not be ignored or lost by the males point of view and contesting sexism in mainstream literature. Old literature during the first wave of feminism that I really admired while taking me World Lit Class was “A Room of Ones Own”, by Virginia Woolf. She spoke of how the only way for a woman to thrive in society during that time was to have her own home and maintain her own finances. The only reason she was able to maintain her own way of life was because her Aunt had passed and left her money. However other women had to rely on the finances of men.

Before writing your introduction, review the five learning outcomes for this course:

Apply ethical theory and moral reasoning to academic knowledge and societal concerns.

Utilize principles of critical thinking in problem-solving.

Communicate through investigative research and writing.

Utilize information technology skills appropriate to interdisciplinary studies.

Articulate the responsibility of global citizenship and multicultural understanding with regard to academic and professional pursuits.

After reviewing the five learning outcomes, post an introduction in which you

Identify three out of five skills or competencies you have acquired through participation in general education courses that will help you strive to meet your academic and career goals.

Describe your three chosen skills and explain which activities, assignments, or courses helped you acquire them.

In a 4-paragraph essay that is two to three pages in length, address the following:

Paragraph 1 (Introduction): Your book defines learning as, “Taking in the world around you through your senses, making sense of it, and responding appropriately.” In your own words, explain what this means. Then, because the goal of this course is to help you become more intentional, describe what it means to be an intentional learner. Consider what you’ve read in Chapters 1 and 2 as you formulate your response.

Paragraph 2: Now that you’ve explained what it means to be an intentional learner, identify two examples from your life (personal, professional, or academic) and describe how you approached them with intention.

Paragraph 3: Share your LCI scores and level of use for each Learning Pattern. Do you feel the results accurately reflect your thoughts, feelings, and actions for each Pattern? Explain why or why not. Review the tables 2.1-2.4 in Chapter 2 for descriptions of each Pattern.

Paragraph 4 (Conclusion): We use our Learning Patterns in all areas of our life. Describe how having an awareness of your Learning Patterns can help you in each of the following areas: at home, in school, and at work.

Academic assignments typically have formatting requirements. For this assignment, it is suggested that your work is double spaced and written using Times New Roman 12-point font. Submit the final draft to Waypoint as a Microsoft Word document.

Assignment Instructions

This week we reviewed global logistics, risk management, and the product and supply chains. Identify and describe the global market forces, risks, development chain, supply chain, and strategies from one of the following perspectives.

•   Supplier

•   Manufacturer

•   Retailer

•   Customer

•   Decision Maker

·         750 – 1,000 words (3 – 4 pages) written essay

·         APA format required (including title page, reference page – no abstract required)

·         5 – 7 academic resources for 300/400 level courses

  Content of paper should address the concepts covered this week utilizing personal experience as well as research

You can decrease the frequency of any behavior through punishment, but why not give some thought to reciprocal inhibition? Reciprocal inhibition is the process of defining the opposite of the undesirable behavior and reinforcing the positive instead. Reciprocal inhibition can be useful for leaders in helping change behaviors aiming for high reliability. For example, instead of punishing errors, reward quality.

In this Assignment you will identify where reciprocal inhibition might be used to improve patient outcomes in quality and patient safety. You will also recommend steps that will foster a culture of quality and recommend at least one strategy for overcoming the challenges of achieving a culture of high reliability.

To prepare:

Review this Week’s Learning Resources related to creating a culture of high reliability

The Assignment:

This week’s reading suggests that reciprocal inhibition is a good strategy to change reinforcers in the health care system and that “culture eats strategy.”

Considering your organization, or a health care organization you are familiar with, write a 3- to 4-page paper that:

Describes how and where reciprocal inhibition might be used to improve patient outcomes in quality and improve patient safety.

Explains how using reciprocal inhibition may be an improvement in the culture of quality. Include any steps that will foster a culture of quality in an organization to become a high-reliability organization.

Recommend at least one strategy for overcoming the challenges of fostering a culture of high reliability.

 A shoe manufacturing company is having a problem with returns and customer complaints in their boot division . Top executives are meeting to figure out what theses problems in the boot division are costing the company. Create an affinity diagram with at least 6 types of cost centers to show where the boot division is costing the company money.