Marketing Communication and Brand Strategy MKT/571

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. 

• Situational Analysis:
  • Vision, Mission, Strategic objectives, Values
  • Strengths/Weaknesses
  • Competitor’s Strengths/Weaknesses
  • Market Segments
• Product, Place/Distribution, Promotion, and Price Strategies:
  • Creating a Brand Image
  • Maintaining Brand Image
  • Branding Concerns
  • Promotion/Integrated Marketing Communication
  • Advertising Strategy/Objectives
  • Push and Pull
  • Media Strategy
  • Advertising Execution
  • Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6

Price and Channel Strategy MKT/571

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

• Price and Place/Distribution:
  • Distribution Strategies
  • Channels, Mass, Selective, Exclusive
  • Positioning within channels
  • Dynamic/Static Pricing Strategies
  • Channel tactics (Pricing)
  • Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Social, Ethical, and Legal Implications MKT/571

Assignment Steps

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:

• Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:

• Required executive summary elements:
  • Strategic Objectives 
  • Products or Services 
• Optional executive summary elements:
  • Resources Needed 
  • Projected Outcomes

Integrate the previous weeks’ sections, social, ethical, and legal implications, and executive summary into the marketing plan. Incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:

• Incorporate Understanding Target Markets (Week 2)
• Incorporate Promotion and the Product Life Cycle (Week 3)
• Incorporate Price and Channel Strategy (Week 4)
• Incorporate Marketing Communication and Brand Strategy (Week 5)
• Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)

Cite a minimum of three peer-reviewed references. 

Topic: AACC’s 2014 Code of Ethics (Selected Sections)

After reading the document found in the Reading & Study folder, answer the below prompt:

Scenario: You are a clinical counselor operating out of an urban Christian counseling center. You are a PhD candidate (all but dissertation), licensed professional counselor (LPC), with two years of supervised experience. Your clinical orientation is cognitive-behavioral therapy, specializing in issues related to depression, anxiety, and substance abuse. You are given a couple to assist with a presenting problem of marital tension in a biracial marriage, struggling with a cultural issue that is creating a wedge in the marriage, which is made worse with problems related to anxiety. You have very little experience with this type of presenting problem.

How would you handle this? After the initial meeting with them, would you be inclined to refer them to another professional more qualified than you on the specifics of the presenting problem? Would you be inclined to seek the help of a cultural ‘broker,’ and then ask for supervised assistance and attempt to help them? Be specific with your rationale and course of action.

References

American Association of Christian Counselors (2014). AACC Code of Ethics.

Sue & Sue: chs. 2, 7

Assignment 2: Motivation and Performance Management

Write a two to three (2-3) page paper in which you:

1. Compare the difference between job satisfaction and organizational commitment. Determine which is more strongly related to performance for your selected company.
2. Apply motivational theory and performance management principles to evaluate the company as a potential employer.
3. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Assessment Task 2: Case Scenario

Melanie Johnson is a 63 year old woman who has been admitted to your surgical ward for the drainage of a

Bakers Cyst. She was diagnosed with Type 2 Diabetes Mellitus (T2DM) 6 months ago, during a routine workup

for surgery. She takes no specific medication for her diabetes, and has been told by her GP to ‘watch what she

eats’. She was devastated to discover her diagnosis of T2DM, as she was aware of the risks due to her family

history. She has not returned to her GP since her initial diagnosis. She has no other past medical history of

note. Melanie says tearfully “I have been trying to eat right and exercise, but I can’t walk because of the pain in

my knee and I was feeling down and eating ice cream. I have hardly eaten anything in the last week because I

am trying to lose weight and get my blood sugar down”.

Her mother and older sister were both diagnosed with T2DM in their early 50’s.

Melanie tells you she has had the Bakers Cyst for about 2 years. It has been increasing in size over the last 8

months, restricting her movements. The planned surgery is drainage followed by two follow up cortisone

injections.

On Admission at 0800 – her blood glucose level (BGL) was 22.9 mmol/L; HbA1c: 11%. She has been fasting

since midnight. She notes that she is feeling quite “stressed” about the surgery. On admission the following

were recorded:

Height: 167cm

Weight: 105kg

Blood Pressure: 140/80 mmHg

Pulse rate: 95 beats/min

Respiratory Rate: 22 breaths/minute

Temperature: 36.7 ºC

SpO2: 97%

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NURBN2016 2018

Assignment

Part 1 Questions (1000 words)

Melanie is distressed that her blood glucose level is elevated and asks you for help in understanding her

diabetes. She tells you that she has a friend who is very overweight, eats lots of cake and hardly ever

exercises, and he does not have diabetes.

1. Describe the pathophysiology of T2DM with links to Melanie’s case. Include in your answer

risk factors for T2DM, the pathogenesis of T2DM, possible complications of T2DM and

outline the 3 levels of treatment options for T2DM. (600)

2. Differentiate between T2DM and T1DM (at least 6 differences). (100)

3. Identify at least 2 reasons Melanie’s BGL is high on admission. Discuss how each reason you identify effects

BGLs. (300)

Part 2 Questions (700 words)

The surgery is successful and Melanie comes to see you in the outpatient clinic for cortisone injections

(Kenacort-A 40). She has been commenced on metformin (APO-Metformin Tablets) and glipizide (Minidiab

Tablets) to help control her diabetes. Her blood test on this visit were BGL 8.8 mmol/L; HbA1c: 8%.

1. Discuss the three medications Melanie is on. Include in your answer the action, complications/side

effects and nursing considerations linked to Melanie’s situation. (500)

2. Discuss the two blood results, one from prior to surgery and one from the clinic visit of Melanie’s BGL

and HbA1c. What are they? What do they measure and why have they changed? (200)

Part 3 Questions (300 words)

While Melanie is waiting to see the doctor, she starts talking to you about her condition. She asks if she has

insulin dependent diabetes or early onset diabetes. She is also unsure of how to use her BGL machine and BGL

strips.

1 Discuss why the terms insulin dependent diabetes mellitus/ non insulin dependent diabetes

mellitus and early onset/mature onset are misleading. (100)

2 You need to teach Melanie how to use her BGL machine. Discuss the “teach back” method

for patient education (include evidence from peer reviewed sources). Discuss how you

would use this method to teach Melanie how to use her BGL machine. (200)

This is a Theology Essay for the subject Anglican Foundations the essay title is “It has sometimes been said that Anglicanism is like a three-legged stool resting on Scripture, Tradition and Reason. Discuss whether the legs should be given equal weight.”

Essay Title “It has sometimes been said that Anglicanism is like a three-legged stool resting on Scripture, Tradition and Reason. Discuss whether the legs should be given equal weight.”

This assessment task will assess the following learning outcome/s:

be able to discuss critically major developments within the history of the Anglican communion from its early origins in England to its current global expressions
be familiar with and able to articulate distinctive features of Anglican theology and theological method, particularly in relation to an understanding of the church and its ministry, ethics and spiritual disciplines
be able to demonstrate knowledge of a variety of recent interpretations of the significance of Anglican contributions to contemporary world Christianity
be able to discuss Anglicanism in the Australian context
have a detailed and critical appreciation of the work of either a major Anglican theologian or a significant movement within Anglicanism
demonstrate selfguided learning, including research, writing and communication skills
This assignment is designed to:

allow you to select and critically develop an extended treatment of a particular theological theme within Anglican theology;
encourage you to research and read as widely as possible in the literature relevant to the theme of the essay selected;
test how well you grasp the central ideas associated with this theme;
demonstrate how well you understand and employ the major warrants appropriate to arguing a theological case in relation to Anglican theology;
develop your ability to write theology well.

What are the factors contributing to the differences in performance of the managers across 3 pharmacies?

Description

-Exploring the different of mangers style
-The impact of the managers training
-The impact of the culture of the branch?
-Is the gender have any influence? Gender mix.
-Investigate what influences the behaviours of the managers?
-Create the training pathway to achieve outstanding performance?
– What is the impact of the training received?
-What are the differences in their behaviour in day to day practice?

Understanding the management style on performance?
What is the impact of the skills, experience and knowledge of performance?
Is the different culture and the local context can impact on performance?

Please get in touch for more details if required

Traceability Systems Assessment in UK

What is traceability, what’s are the problems in the UK in food industries small , medium , large sizes. What kind of traceability systems there are using, what is the main challenge, what are the solutions, how we can help to make it better. I have visited 7 food industries in the Uk and will send you my research done which you can use to complete the dissertation. You will need to do the research and find how other companies do the traceability.

Crafting Language

There are 2 assignments with this coursework all together for 3000 words.

Assignment 1: create two pieces of original writing from the same genre, differentiated by function and/or audience

Assignment 2 is a commentary to both pieces of writing from assignment 1
Assignment 2: one commentary, reflecting on the two pieces of original writing produced and making connections with research undertaken.

for assignment 2 commentate about the different Lexis, Grammar, Discourse, Function, Audience, etc. in each piece exactly as shown on the exemplar portfolio linked with additional materials.

The possible Genres for this coursework are : Feature articles, Journalist interviews, Speeches, Scripted presentations, Dramatic monologues, Short stories and travel writing.