Businesses exist to sell their products and services to willing consumers and customers. Thus, businesses have to often employ a marketing mix in order to ensure the right product reaches the right customers.     1.What is the” marketing mix” (Define and describe them)?      

2. Discuss any two of the four elements of the marketing mix, making sure you link your chosen two elements neatly in your discussion.     

Substantiate your all your comments and responses. Avoid the use of Wisegeek, NetMba, Wikipedia, excessive use of dictionaries and encyclopedias, and sources of that nature, which are not considered reputable sources, when substantiating your comments and responses.

1. Briefly, describe the theoretical positions of a trait-and-factor and a developmental theorist

2.  Identify the major propositions of Brown’s values-based theory

3.  What are the primary factors involved in the individual’s perceptions of accessibility to occupations according to Gottfredson?

4.  Super’s theory has been described as “white bread” or culturally biased by some? Defend the use of Super’s ideas with minorities.

5.  Discuss Krumboltz’s idea of preparing people for conditions of uncertainty.

Here is a website with some good historical  information regarding Parson’s and Trait-Factor theory:http://wps.ablongman.com/wps/media/objects/208/213944/trait.pdf

Discussion Response Guidelines:

Discussion posts should always be thoughtful and courteous and include some references or direct evidence from the unit’s content, readings, or assignments to support your statements.

1.What are the special advantages of occupational information acquired using O*NET. 

2.Compare the advantages and disadvantages of different types of occupational information.

3.What have older and/or retired members of your family told you about jobs when they were younger? 

4.What do news stories in local and regional newspapers suggest about change in the workplace?

5.Identify the major categories of services offered via O*NET

6.List five types of student/adults that might have problems using online career services.

Discussion Response Guidelines:  

Discussion posts should always be thoughtful and courteous and include some references or direct evidence from the unit’s content, readings, or assignments to support your statements.

1.  Differentiate among the various approaches to career development assessment.

2.  Identify several types of inventories and qualitative approaches that can be used in the assessment process.

3. Discuss the career development program in the context of the ASCA national model and identify the steps in developing a career development program from each level of a public school.

4.  Identify the problems associated with developing a career development program in a post-secondary institution.

5.  Describe the guidelines consumers should follow when selecting a career counselor.

6.  Discuss the dual aims of career development in industry.

7.  What is the objective of program evaluation?

Discussion Response Guidelines:  

Discussion posts should always be thoughtful and courteous and include some references or direct evidence from the unit’s content, readings, or assignments to support your statements.

1.  Discuss the similarities and difference among the career counseling processes for men, women, and sexual minorities.

2. Describe the process of Multicultural Career Counseling

3.  Identify resources that can be used by clients with special needs to cope with their problems.

4.  Identify the major problems facing individuals who bring special concerns to the career counseling process.

Discussion Response Guidelines:  

Discussion posts should always be thoughtful and courteous and include some references or direct evidence from the unit’s content, readings, or assignments to support your statements.

Discussion 1 Main Post:

1.  Explain how people view work as part of their lives and the lives of others.

2.  Identify the characteristics of a good theory.

3.  Discuss the interrelationships among and between work, family, and other life roles including multicultural issues in career development.

Discussion Response Guidelines:

Discussion posts should always be thoughtful and courteous and include some references or direct evidence from the unit’s content, readings, or assignments to support your statements.

Use the files and the video for the paper.

https://www.the-future-of-commerce.com/2016/05/09/robots-commerce-trends/

As technology continues to advance, many major issues such as privacy have been identified. Based on the assigned material (articles and videos) develop your 3-4 pages discussions by reflecting upon your position on this technology. While developing your reflection keep in mind the following questions: Is there a point where self-driving cars or biometric recognition should not be utilized? 

What are some major issues with self-driving cars? Is it an acceptable for facial recognition software to be used as tool for targeted marketing? If we are consumer-driven economy what are the ramifications of this technology (robots, Amazon’s plans)? What would be the impact on the marketjob with all the added technology? Should there be some sort of wealth re-distribution to enable society to continue

Instructions for Final Case Study

In this essay, you will analyze five Google technologies that are current under research and development, including the self-driving automobile and four other technologies of your choice.  The last chapter of your textbook discusses the search and advertising technologies of Google.  While Google is best known for their search and advertising technologies, they also have a multi-billion dollar research and development department that works on cutting edge technologies ranging from self-driving automobiles to renewable energy.  For your final case study, you will research 4 technologies (in addition to the self-driving automobile) that Google is currently developing, other than the search, advertising, and Gmail features that we are already familiar with.  Please refer back to the Week 7 Forum for additional guidance on choosing your other four technologies.

Before you begin writing, download the attached file, FinalCaseStudy.docx, and very carefully read and follow all instructions contained in the file.  Also, make sure you compose your essay in the provided template file, as it is already formatted with the correct margins, fonts, headings and sub-headings, etc.

Your essay will automatically be checked for plagiarism by TurnItIn.  You do not have to upload your paper to TurnItIn – it will be automatically submitted to TurnItIn for you when you submit your essay through the Assignments section of the classroom.  Make sure you write in your own words – there must be no more than 5% similarity to sources to receive credit for this assignment.

Name your file “LastFirstFinalCaseStudy.docx” where “Last” is your last name and “First” is your first name.  For example, if your name is John Smith, you would name your file SmithJohnFinalCaseStudy.docx

If you have additional questions or need clarification on these instructions, please post your questions to the Ask Your Questions thread in the Discussion Forum.

Rubric for Grading: