Brest Cancer Mortality And Morbility

Crisis Case: Taco Bell’s 2006 E.coli outbreak

submit a five page doubled spaced paper, written in your own words. 

Your case studies are all from several years ago, probably before the organizations were aware of the benefits of applying theory to their communications practices. But as we have discussed in class, they often followed theory unknowingly, and we can track which theories likely were in play.

Write this paper as if I have no knowledge of your case. Summarize the case, stating what happened, how it happened, to whom it happened, why it happened, and who said what to whom. What are the crisis communications aspects and implications of the case? Give as much detail as you feel you need, but be sure to give enough detail (about 2 pages).

After you have summarized the case, please address the following in your paper (about 3 pages):

• Based on the evidence you have found, what specific communications theory (or theories) did your organization follow—either knowingly or unknowingly—

• Before the crisis? 

o Please be very specific in your discussion of the theories, first defining them and then covering how they applied to the case. 

• What about during the crisis?


o Please be very specific in your discussion of the theory or theories. First give brief  definitions if they’re different from previously mentioned theories, and then discuss  how they were applied. 

• After the crisis? 

o Please be very specific in your discussion of the theory. First give brief definitions if they’re  different from previously mentioned theories, and then discuss how they were applied 

• Whether the organization actually applied theory—either knowingly or unknowingly— what theory or theories may have enhanced the recovery process?  

o Again, please be very specific. Define the theory if it’s different from the theories previously discussed and discuss how it could have helped the organization.  

Crisis Case: Taco Bell’s 2006 E.coli outbreak

submit a five page doubled spaced paper, written in your own words. 

Your case studies are all from several years ago, probably before the organizations were aware of the benefits of applying theory to their communications practices. But as we have discussed in class, they often followed theory unknowingly, and we can track which theories likely were in play.

Write this paper as if I have no knowledge of your case. Summarize the case, stating what happened, how it happened, to whom it happened, why it happened, and who said what to whom. What are the crisis communications aspects and implications of the case? Give as much detail as you feel you need, but be sure to give enough detail (about 2 pages).

After you have summarized the case, please address the following in your paper (about 3 pages):

• Based on the evidence you have found, what specific communications theory (or theories) did your organization follow—either knowingly or unknowingly—

• Before the crisis? 

o Please be very specific in your discussion of the theories, first defining them and then covering how they applied to the case. 

• What about during the crisis?


o Please be very specific in your discussion of the theory or theories. First give brief  definitions if they’re different from previously mentioned theories, and then discuss  how they were applied. 

• After the crisis? 

o Please be very specific in your discussion of the theory. First give brief definitions if they’re  different from previously mentioned theories, and then discuss how they were applied 

• Whether the organization actually applied theory—either knowingly or unknowingly— what theory or theories may have enhanced the recovery process?  

o Again, please be very specific. Define the theory if it’s different from the theories previously discussed and discuss how it could have helped the organization.  

McDonald’s – The Coffee Spill Heard ‘Round the World

The coffee spill lawsuit against McDonald’s launched a host of other lawsuits against the same company.  What are McDonald’s social responsibilities towards consumers and consumer’s responsibilities towards McDonalds?  In an essay, using APA style, address the following points: Length 2 full pages, excluding reference, abstract and title page:

• Evaluate the coffee spill lawsuit.• Determine what type of actions the company could make to meet ethical obligations.• What are the arguments supporting McDonald’s position in the Liebeck case?  What are the arguments supporting Liebeck’s position?• If you had been a juror in the Liebeck case which position would you most likely have supported?   Why?  What if you had been a juror in the pickle burn case (you must do additional research to find out information about the pickle burn case)?• Do we now live in a society where businesses are responsible for customers’ accidents or carelessness in using products?

You will find Video 6: The Normal Distribution by navigating to the MSL Tool for Success link under Course Home.

This video explains the normal distribution via the binomial distribution: The distribution of the number of heads thrown on 20 coins approximates the normal. This is used to explain that the normal distribution is the mathematical consequence of adding up a large number of random events. Some examples are given of normal distributions in the natural world (mass of ants) and social world (age of marathon runners) and explained in terms of these phenomena resulting from the aggregation of random events.

Respond to one of the following questions in your initial post:

• What is the link between the normal distribution and Video 5: Variation 2 (and Egg Roulette), where we relied on statements such as “about two-thirds of observations are within one standard deviation of the
  mean”?
• Do natural phenomena such as hemoglobin levels or the weight of ants really follow a normal distribution? If you add up a large number of random events, you get a normal distribution.
• How large a number makes a normal distribution?

Your initial post should be 150 to 250 words in length. Respond to at least two of your classmates’ posts by Day 7 in at least one paragraph.

You will find Video 6: The Normal Distribution by navigating to the MSL Tool for Success link under Course Home.

This video explains the normal distribution via the binomial distribution: The distribution of the number of heads thrown on 20 coins approximates the normal. This is used to explain that the normal distribution is the mathematical consequence of adding up a large number of random events. Some examples are given of normal distributions in the natural world (mass of ants) and social world (age of marathon runners) and explained in terms of these phenomena resulting from the aggregation of random events.

Respond to one of the following questions in your initial post:

• What is the link between the normal distribution and Video 5: Variation 2 (and Egg Roulette), where we relied on statements such as “about two-thirds of observations are within one standard deviation of the
  mean”?
• Do natural phenomena such as hemoglobin levels or the weight of ants really follow a normal distribution? If you add up a large number of random events, you get a normal distribution.
• How large a number makes a normal distribution?

Your initial post should be 150 to 250 words in length. Respond to at least two of your classmates’ posts by Day 7 in at least one paragraph.

Ethical Issue In Business Paper

Write a typed, double-spaced paper (two or three pages in length) analyzing a case raising an ethical issue relevant to the professions. In doing so, it is often useful to interview one or more individuals with work experience in your field. (See below.)

a. Describe a case (preferably pertaining to the field in which I expect to work, business field) that raises pertinent ETHICAL issues. Include all information about the case relevant to an ethical analysis.

–Note that the case must raise a substantive ethical issue. That usually means that it is not initially clear which course of action is morally best. Papers that do not focus on a controversial or difficult ETHICAL question will not receive credit.

b. Develop an Ethical Analysis of the case:

i. What courses of action are available? (What are the options?)

iia. What are the relevant models, values, principles, guiding ideas and weighing factors? You should explicitly discuss several ethical factors that apply to your case, such as the principle of universality, the Golden Rule, the autonomy model of medicine (if the case is about a patient/medical provider interaction / in my case about the business field), etc. How many factors are relevant depends on your case.

iib. How do these considerations apply to your case?

iii. Give reasons for thinking some of these factors are more central or relevant than others. 

iv. On the basis of that analysis, which is the best course of action?

v. What needs to be monitored after the decision is made?

Assessment Task  

Analytic Report: student learning needs

This task is designed for you to focus on the learning needs of the following group of students and to what degree curriculum supports their learning. 

Group: a class of 20 adult students, from a variety of language backgrounds. They have been assessed at Australian Core Skills Frameworks Level 1 in all core skills.

1. Outline the likely language, literacy and numeracy needs for these students: be specific. Include why they might need this program. (300 words) ( They are learners of English level 1 they want to achieve Australian Core Skills Framework in SEE Program.

2. Identify a program that has been designed to teach these students. (SEE program)  Analyse the main features of this program and to what degree these features address the learner needs that you have outlined. Identify weaknesses or areas that need further consideration for these particular learners. Justify with reference to the readings from the subject. (800 words)

3. Suggest what types of texts, materials or resources could be used to support the program. Justify this use with reference to the readings from the subject. (700 words) 

Ensure your writing maintains a formal, academic register with a minimum of 5 of attached books, all cited correctly and including page numbers for all ideas in the citations, directly quoted or paraphrased. 

Dicussion Question 6 DQ 1

Analytic Report: student learning needs 

This task is designed for you to focus on the learning needs of the following group of students and to what degree curriculum supports their learning. 

Group: a class of 20 adult students, from a variety of language backgrounds. They have been assessed at Australian Core Skills Frameworks Level 1 in all core skills.

1. Outline the likely language, literacy and numeracy needs for these students: be specific. Include why they might need this program. (300 words) ( They are learners of English level 1 beginners, in AMEP program)..

2. Identify a program ( Curriculum) that has been designed to teach these students. (CSWE 1 in AMEP program)  Analyse the main features of this program and to what degree these features address the learner needs that you have outlined. Identify weaknesses or areas that need further consideration for these particular learners. Justify with reference to the readings from the subject. (800 words).

3. Suggest what types of texts, materials or resources could be used to support the program. Justify this use with reference to the readings from the subject. (700 words).